Sales Engagement Resources

7 Strategies to Craft B2B Sales Messages
A/B testing framework for sales messages
Building a B2B sales messaging program
Why you need a sales messaging playbook
How to turn cold calls into warm calls

How to Turn Cold Calls into Warm Calls with LinkedIn and Email

Cold calls are much more effective when accompanied by other sales engagements, like emails and LinkedIn interactions, which warm up the interaction. This piece covers best practices for turning cold calls into warm calls, which are more likely to convert.

Cold calling for introverts
Best Cold-Calling Opening Lines
What the pursuit of happyness can teach us about cold calling