Earth to revenue leaders. Sales engagement is mission critical.
We’re Houston for sales engagement:
Your ground control for building and sustaining a sales engagement program.
In the sales engagement ecosystem, you need four elements to survive and thrive.
1. Sales Technology
Your growing revenue org needs a plan for implementing and optimizing your technology. But if you’re like many busy teams, this is one aspect of someone’s role rather than a central focus.
The Sales Engagement Platform is the center of the universe for a sales engagement program, but it’s not the only tool we consider.
2. Messaging Strategy
Your offering doesn’t sell itself. Your messaging sells it.
But as many teams transition to a revenue operations model, they want a pathway to connect sales and marketing for a more effective engagement strategy.
3. Sales Enablement
Your revenue org moves quickly.
An agile enablement program iterates at the pace of that change, equipping sales reps to adopt the latest and greatest resources, tools, and messages.
Without it, reps are left behind, leading to low adoption rates, unclear metrics, inconsistent processes, and unpredictability.
4. Change Management
The revenue operations model is quickly becoming the norm, but getting there isn’t always a smooth ride.
It’s no small task to align stakeholders from sales, marketing, operations, and product.
But that’s exactly what an effective sales engagement program does.
“Greaser helped us make the most of our Outreach licenses. Their hands-on, professional support resulted in recommendations and changes to improve our sequences and increase our interaction with customers.”
— SAP
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Recent Articles
Surprise! What you may not expect to find in your sales engagement audit.
After years of conducting sales engagement audits, we’ve found that many revenue teams are functioning from the outside, but, like a “fixer upper,” crying for help under the wallpaper.
Does your sales engagement platform need a “well visit”?
Like a check engine light, there are indications we commonly hear that tell us–and the sales leaders we work with–that their sales engagement platforms need some attention. Here are some signs that you need a “well visit” for your SEP.
The Right Amount of Structure for Your Sales Engagement Process
Revenue leaders should create boundaries around your core sales engagement process, and then give your sales reps the freedom to innovate within them.
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