Case Study

Enterprise Client: Sales Messaging Program

Greaser sequences and a strategy overhaul have resulted in 500% more meetings booked.

Market Valuation $700M+
Recently Acquired by Meta
Software Development

Project Overview

  • Greaser Consulting is providing services under a third statement of work (SOW), with each building on the last.
  • Greaser Consulting and the client are building a sales messaging program, which includes both a new sequence library (20+ new sequences) and ongoing strategic consulting.
  • Greaser Consulting has focused strategic consulting on speed-to-lead and other gains in efficiency and responsiveness to prospective customers.

Ongoing Progress

  • Following Greaser’s initial strategic consulting and sequence build-out, the client saw the following results:
    500% more meetings
    1.5% more clicks
    and 3.4% higher open rates.
  • Greaser is helping the client to build a sales messaging program, including enablement and documentation projects.
  • Greaser and the client are building a messaging structure, with clear naming conventions and direction putting prospects into the right sequences.

About Greaser

We’re “Houston” for sales engagement: your ground control for building and sustaining a sales engagement program.

Greaser Consulting is a team of sales engagement experts, RevOps advocates, and sales messaging creators.

Leveraging over 80 years of combined sales engagement experience, we help revenue leaders engage their markets with more confidence and produce revenue more efficiently.