Every effective sales team needs a clear messaging strategy.
Without a clear messaging strategy, your sales team may be underperforming in these areas:
- Messaging adoption
Your sales representatives ignore the messaging you’ve given them (or not given them) and do their own thing.
Your reps burn through a high number of prospects just to get a small number to respond or take a meeting.
- Visibility and predictability
If you don’t know what your reps are doing, or what’s working, you can’t make informed decisions.
We turn sales team performance around by implementing a clear sales messaging strategy that clarifies your sales messages and the processes that ensure their efficient creation, delivery, and measurement.
With Greaser sequences and a messaging strategy overhaul, an enterprise client saw:
How does a sales messaging strategy engagement work?
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“After several months into our use of Outreach, we engaged Greaser to assist in writing vertical specific sequences that proved to increase response rates and ultimately increased our booked meetings. Greaser is a one stop partner when it comes to Outreach – they have expertise not only around the deployment of the platform but also in build messaging and sequences that engages the target audience and ultimately produces meetings.”
— Director of Channel Sales