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Don’t leave your sales messages up to chance.
For a long time, marketing teams have had formal processes for creating content. Sales is late to the party.
Most sales teams either live in the “wild west,” where reps create their own emails, sequences, and cadences with limited accountability. Or, they outsource writing to marketing.
Spoiler alert: neither approach works very well.
You need a sales messaging program.
The most competitive sales teams are creating sales messaging programs, which are collaborative frameworks that consistently produce, measure, adjust, and scale effective sales messages.
Start with a playbook.
A sales messaging playbook documents everything your team knows about what makes a “good” sales message, sequence, or cadence to effectively engage their prospects.
This guide helps sales writers and stakeholders to create sales messages that increase engagement from both sales reps and prospects.
Download this sales messaging playbook guide and template to provide your sales org with the foundation needed to consistently create sales messages that reflect your reps, tell your brand story, and start conversations with your prospects.