Case Study

Sales Execution Content Optimization

Greaser helped the client focus their content library, going from 7K to 200 live sequences.

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Project Overview

While the project is ongoing, these were the client’s initial needs:

More automation to reach personalization at scale
Establishing content organization and creation parameters (reps were all creating their own content, resulting in 7K active sequences)
Persona-based training and new, focused messaging
Technical and strategic support within Outreach, addressing sequence failures, high bounce rates, and high numbers of paused or pending prospects

Ongoing Progress

Greaser reduced their active sequences from 7,000 to 200
Average of 30% replies in two most highly used sequences in the Greaser-created library
Created content management structures that involve reps while assuring quality and organization
Content writers created 18 unique sequences promoting specific product functions and targeting individual personas
Made process improvements within Outreach and related tools, resulting in a cleaner and faster workflow

Technical and Process Improvements

Each of these metrics impacts both the prospect’s experience and the team’s progress toward their KPIs.

Greaser’s consultants were able to eliminate almost all technical and process errors, which were preventing reps from successfully engaging their prospects.

Number of Prospects	Before	Today
Disqualified	46k	9k
Pending	10k	118
Paused	58k	245
Failed	22k	2
Bounced	28k	0

About Greaser

Every astronaut needs a Houston. We’re Houston for Sales Execution.

But Houston isn’t one person you call when you have a problem. Houston is a team of individuals, experts in their own subjects, ready to come together and find not just a solution to your problem, but find the best solution.

Greaser Consulting is a unique team, made up of an eclectic crew with knowledge and experience in the sales execution space and beyond. We’re Houston for revenue leaders who want to confidently engage their markets and produce revenue more efficiently.

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