Building Your Sales Execution Team

Introducing the functions you need on your sales team

Whether you are “unboxing” your first sales execution platform, or you already have a fully operational sales execution capability, we are here to help you leverage each astronaut on your flight crew and ensure that every critical component is assigned, managed, and executed.

Because this “space” (pun intended) is so new, many teams are building the shuttle as they fly, and they don’t yet have the sustainable infrastructure they need for long term growth. We are here to help.

Our experts have consulted on sales team structures and operations with clients ranging from small startups launching brand new sales capabilities to Fortune 100 enterprises. We have boiled down our lessons learned to share the core functions of successful sales execution teams.

What are sales team functions?

Functions are not roles. They are sets of related responsibilities which must be assigned to ensure that each core piece of the strategy receives due attention and focus. On larger teams, each function may be owned by a single person. On smaller teams, multiple functions may be combined to form one role.

The resources that follow have been created to serve as your flight map for building, launching, and optimizing a sales execution team capable of reaching infinity and beyond.

As you explore further, please feel free to reach out with your questions. We’re here to be your guides, contextualizing this expertise to suit your specific needs, from launch to landing.

Explore Sales Team Functions

Sales Execution Functions: Content Manager

The content manager is the most crucial function in the content shop. Regardless, we see everyday that content shops don’t have a clear function designated to manage the content creation…

Sales Execution Functions: Content Owner

Content owners are like quality assurance for your sales execution platform. If there is no final approver for the content which goes into a sales execution platform, then it’s hard…

Sales Execution Functions: Technical Admin

Many teams have a designated Salesforce administrator, but they may not yet see the importance of having a designated technical admin function for a sales execution platform. SEPs have a…