Building Your Sales Engagement Team

Introducing the functions you need on your sales team

Whether you are “unboxing” your first sales engagement platform, or you already have a fully operational sales engagement capability, we are here to help you leverage each astronaut on your flight crew and ensure that every critical component is assigned, managed, and executed.

Because this “space” (pun intended) is so new, many teams are building the shuttle as they fly, and they don’t yet have the sustainable infrastructure they need for long term growth. We are here to help.

Our experts have consulted on sales team structures and operations with clients ranging from small startups launching brand new sales capabilities to Fortune 100 enterprises. We have boiled down our lessons learned to share the core functions of successful sales engagement teams.

What are sales team functions?

Functions are not roles. They are sets of related responsibilities which must be assigned to ensure that each core piece of the strategy receives due attention and focus. On larger teams, each function may be owned by a single person. On smaller teams, multiple functions may be combined to form one role.

The resources that follow have been created to serve as your flight map for building, launching, and optimizing a sales engagement team capable of reaching infinity and beyond.

As you explore further, please feel free to reach out with your questions. We’re here to be your guides, contextualizing this expertise to suit your specific needs, from launch to landing.

Explore Sales Team Functions

Greaser Consulting

1301 Allegheny Street, Suite 115 A Hollidaysburg, PA 16648

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Enterprise Sales Messaging Program
Enterprise Sales Content Strategy
Enterprise Sales Engagement Program
Message Personalization at Scale

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